Company : Client of Adecco -US based Ecommerce Gemstone Jewelry Title: Sr.Social Media Manager Experience : 8-14years Location: Jaipur, Rajasthan
Strategic Responsibilities 1. Brand Architecture & Campaign Strategy ●
Strategic Vision:
Design and implement multi-channel social media strategies that challenge the status quo in the jewelry industry. ●
Brand Consistency:
Serve as the custodian of brand voice, ensuring every communication reflects company's luxury positioning and heritage. ● Ad Spend & Resource Allocation:
Strategically plan and allocate the social media budget across organic and paid channels (Facebook, Instagram, Pinterest, LinkedIn, YouTube) to ensure maximum market penetration . ● ROAS-Driven Performance:
Design and manage social advertisement campaigns with a primary focus on driving sales, revenue, and high
Return on Ad Spend (ROAS). ●
Full-Funnel Integration:
Develop original concepts for organic and paid campaigns across Instagram, Facebook, LinkedIn, Pinterest, and YouTube to drive both awareness and sales. ●
Competitive Intelligence:
Conduct high-level research and competitor monitoring to identify market gaps and white-space opportunities.
2. Content Engineering & Creative Leadership ●
Narrative Development:
Adapt complex creative briefs into persuasive communication ideas and explicit, concise copy. ●
Video & Script Strategy:
Lead the creation of video scripts and high-impact concepts designed for maximum engagement and viral potential. ●
Creative Direction:
Understand and implement different language styles to appeal to diverse global luxury markets. ●
Review Excellence:
Establish a rigorous self-editing and content review process to ensure high-quality output with minimal rework. ●
Engagement Rate Optimization:
Drive original concepts and execution activities (tweeting, sharing, engaging) designed specifically to increase social reach and deepen audience engagement.
3. Performance Intelligence & Data Analytics ●
Insigh
📌 Sr Social Media Manager (Mumbai)
🏢 Adecco
📍 Mumbai