Location: Remote
Experience: 3–5 years
Employment Type: Full-time
Compensation: ₹4–7 LPA, depending on experience and demonstrated capability
About the Role
Singhwal Tech Law is looking for a B2 B Growth Marketing Manager to build and scale a structured client-acquisition engine focused on B2 B Growth Marketing, Account-Based Marketing (ABM), and Funnel Strategy & Conversion.
This is not a conventional social-media or digital marketing role.
The person will work with structured prospect databases, identify and prioritise target accounts, develop ICPs and look-alike audiences, build trust through content-led engagement, and systematically nurture prospects from awareness to client conversion and repeat business.
Key Responsibilities
Develop and execute B2 B growth strategies across relevant channels.
Build and refine Ideal Customer Profiles (ICPs) and audience segments.
Identify high-potential target accounts and look-alike audiences.
Design and execute Account-Based Marketing (ABM) campaigns.
Develop personalised engagement and outreach journeys for priority accounts.




Build and optimise the funnel from:
Target Account → Awareness → Engagement → Trust → Qualified Prospect → Opportunity → Client → Repeat Client
Use content, Linked In, email and other channels as part of the broader growth strategy.
Manage lead/account nurturing through CRM and marketing automation.
Track account engagement, funnel movement and conversion performance.
Test messaging, campaigns, channels and approaches to improve results.
Work closely with leadership and subject-matter experts to convert expertise into effective marketing campaigns.
Core Skills
Mandatory
B2 B Growth Marketing
Account-Based Marketing (ABM)
Funnel Strategy & Conversion
Expected Working Knowledge
Content Marketing
ICP & Audience Segmentation
Lead Nurturing
CRM & Marketing Automation
Email Marketing
Linked In Marketing
Marketing Analytics
Campaign Management
Positive to Have
Demand Generation
Linked In Sales Navigator
Hub Spot

📌 b growth marketing manager – abm (Mumbai)
🏢 Singhwal Techlaw
📍 Mumbai