B2B / Institutional Sales Strategy Develop and execute the overall

B2B and Institutional Sales strategy

aligned with business growth objectives. Drive revenue, volume and

profitable growth

across institutional customers. Identify priority industries, customer segments and geographic markets for expansion. Develop segment-specific strategies for: Automotive Industrial manufacturing Infrastructure Mining & construction Power & utilities Steel & metals Cement Engineering Transportation & fleet Government / institutional customers Develop differentiated value propositions based on

product performance, technical support, service, total cost of ownership and customer requirements . Build a strong pipeline of new institutional opportunities. Establish sales targets, territory plans and account-level objectives. B. Business Development Identify and convert

new business opportunities

across industries and customer segments. Develop new channels, partnerships and strategic alliances. Conduct market mapping and competitor analysis to identify whitespace opportunities.



Build a structured

business development funnel

from lead generation to conversion. Lead negotiations for large institutional contracts and long-term business arrangements. Identify opportunities for

customized products, private-label opportunities and co-branded solutions , where commercially viable. Explore new applications and markets for existing and emerging lubricant products. C. OEM Business Development Develop and manage strategic relationships with

OEMs and equipment manufacturers . Drive current OEM approvals and product validations. Develop a structured OEM acquisition strategy covering: Target identification Technical requirements Product trials Field validation Approvals Commercial negotiations Long-term supply agreements Work closely with R&D;, Technical Services, Quality and Manufacturing teams to achieve OEM specifications and approvals. Identify opportunities for

factory-fill, first-fill an

📌 General manager Business to Business (Mumbai)
🏢 T&M Services Consulting
📍 Mumbai