01 Oct
|
Quotient Consultancy
|
Mumbai
01 Oct
Quotient Consultancy
Mumbai
Client Experience & Communications Manager – Key Updates
Kindly Share resumes - Only if the Initial JD is matching to your role
Location : Vikhroli CTC : 15 to 18 lkhs B2B - Mktg Account Expansion Sales Force Mktg Account Mktg Campaign
Contact Person : Divya : (Wassup)
Location:
Mumbai, India
Department:
Global Marketing Reporting:
Director Marketing Centre of Excellence / Marketing leadership Role Purpose Drive
client growth, retention and expansion
through: Account-Based Marketing (ABM) Account Manager enablement Strategic client communications Focus on
cross-sell, upsell and expansion revenue
from existing clients.
Key Responsibilities ABM – Existing Client Growth Design ABM campaigns for existing accounts. Identify cross-sell/upsell opportunities. Build Target Account Lists. Track pipeline, expansion revenue and account engagement. Account Manager Enablement Develop sales plays, talk tracks, objection-handling guides and email sequences. Conduct training for Account Managers. Maintain enablement material/library.
Client Communications Own newsletters and client updates. Prepare regulatory/compliance and product communications. Manage segmentation, consent and deliverability. Track engagement metrics such as open and click-through rates. Client Engagement & Experience Support client events, roundtables, advisory boards and NPS programmes. Develop client advocacy, testimonials and case studies. Support retention of at-risk accounts and onboarding communications. Cross-functional Collaboration Work with Regional Marketing, Product/Solutions Marketing, Marketing Operations, Account Management and Client Success. Use
HubSpot
for campaigns, segmentation, automation and reporting. Performance & Reporting Track client conversion, expansion pipeline, newsletter engagement, ABM engagement and enablement adoption. Monthly reporting and QBR support.
Candidate Profile Experience:
3–5 years B2B marketing experience with focus on
Client/Customer Marketing, AB
📌 Global Client Communication (Mumbai)
🏢 Quotient Consultancy
📍 Mumbai