Company : Client of Adecco -US based Ecommerce Gemstone Jewelry Title: Sr.Social Media Manager Experience : 8-14years Location: Jaipur, Rajasthan Strategic Responsibilities 1. Brand Architecture & Campaign Strategy ● Strategic Vision: Design and implement multi-channel social media strategies that challenge the status quo in the jewelry industry. ● Brand Consistency: Serve as the custodian of brand voice, ensuring every communication reflects company's luxury positioning and heritage. ● Ad Spend & Resource Allocation: Strategically plan and allocate the social media budget across organic and paid channels (Facebook, Instagram, Pinterest, LinkedIn, YouTube) to ensure maximum market penetration . ● ROAS-Driven Performance: Design and manage social advertisement campaigns with a primary focus on driving sales, revenue, and high Return on Ad Spend (ROAS). ● Full-Funnel Integration: Develop original concepts for organic and paid campaigns across Instagram, Facebook, LinkedIn, Pinterest, and YouTube to drive both awareness and sales. ● Competitive Intelligence:



Conduct high-level research and competitor monitoring to identify market gaps and white-space opportunities. 2. Content Engineering & Creative Leadership ● Narrative Development: Adapt complex creative briefs into persuasive communication ideas and transparent, concise copy. ● Video & Script Strategy: Lead the creation of video scripts and high-impact concepts designed for maximum engagement and viral potential. ● Creative Direction: Understand and implement different language styles to appeal to diverse global luxury markets. ● Review Excellence: Establish a rigorous self-editing and content review process to ensure high-quality output with minimal rework. ● Engagement Rate Optimization: Drive original concepts and execution activities (tweeting, sharing, engaging) designed specifically to increase social reach and deepen audience engagement. 3. Performance Intelligence & Data Analytics ● Insight-Driven Strategy: Analyz

📌 Sr Social Media Manager (Rajasthan)
🏢 Adecco
📍 Rajasthan