Job Title: Business Analyst / Data Analyst / Marketing Analyst Job Type: Full time

Job Summary We are looking for a skilled and motivated

Data Analyst

with expertise in

SAS, Python, SQL, and Tableau

to support data-driven marketing analytics and strategy initiatives in the

BFSI (Banking, Financial Services, and Insurance)

domain. The ideal candidate will collaborate closely with cross-functional teams to develop insightful dashboards and scalable SAS processes for multiple clients.

Key Responsibilities Marketing Campaign Strategy & Audience Development Design data-driven marketing strategies for banking products based on historical campaign performance. Develop AI/ML models to optimize campaign ROI and customer targeting. Build and validate campaign audiences aligned with approved strategies. Campaign Performance Analysis & Reporting Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders. Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.



Perform segmentation using decision trees and clustering techniques. Execute statistical A/B testing to evaluate campaign effectiveness. Translate client requirements into technical specifications and deliver data-backed solutions. Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.

Required Skills & Qualifications Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field. Minimum

3 years of experience

in analytics, preferably in marketing or BFSI. Proficient in

SAS ,

SQL , and/or

Python

for data manipulation and analysis. At least

1 year of experience

in building dashboards using

Tableau

or

Power BI . Strong analytical thinking, problem-solving, and data storytelling skills. Excellent communication and interpersonal abilities. Ability to work independently and collaboratively in a fast-paced environment. Experience in the

ban

📌 Data Analyst (India)
🏢 EXL
📍 India