JOB PURPOSE: To develop and execute integrated social media strategies, campaigns, and promotions that build brand equity, drive engagement, and support commercial outcomes. The role is responsible for targeting defined audiences, overseeing the creation of compelling, culturally relevant content, and delivering clutter-breaking social media experiences aligned with the organisation’s positioning as a world-class arts and culture destination. The incumbent will also strengthen reporting capabilities, identify growth and expansion opportunities, and drive sustained audience and revenue growth across social platforms. JOB ACCOUNTABILITIES: Develop and execute a strong vision for social media and social commerce, engaging guests across all relevant touchpoints throughout their journey, with a clear focus on driving awareness, engagement, and sales. Lead and oversee the team (including external creative and social media agencies, as applicable) responsible for managing and growing social media presence across platforms through campaigns, content, promotions, live coverage,



and an integrated social media calendar. Build and execute end-to-end social media strategies aligned with brand objectives, programming calendars, cultural moments, launches, performances, and large-scale events. Identify, recommend, and implement tools, platforms, and software to streamline social media operations, content planning, publishing, analytics, and reporting. Plan and manage live and real-time social media content captured at events, performances, and launches, including handling high-pressure moments with agility and accuracy. Work closely with photographers, videographers, creators, production partners, and agencies to deliver high-quality visual and video content that reflects premium brand and cultural sensibilities. Develop robust working relationships with tenant brands and the wider Reliance Group ecosystem to enhance collaboration, expand reach, and evolve the overall social media

📌 Social Media Manager (India)
🏢 Jio World Centre
📍 India