Company : Client of Adecco -US based Ecommerce Gemstone Jewelry
Title: Sr.Social Media Manager
Experience : 8-14years
Location: Jaipur, Rajasthan

Strategic Responsibilities
1. Brand Architecture & Campaign Strategy
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Strategic Vision:

Design and implement multi-channel social media strategies that challenge the status quo in the jewelry industry.
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Brand Consistency:

Serve as the custodian of brand voice, ensuring every communication reflects company's luxury positioning and heritage.
● Ad Spend & Resource Allocation:

Strategically plan and allocate the social media budget across organic and paid channels (Facebook, Instagram, Pinterest, LinkedIn, YouTube) to ensure maximum market penetration .
● ROAS-Driven Performance:

Design and manage social advertisement campaigns with a primary focus on driving sales, revenue, and high

Return on Ad Spend (ROAS).
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Full-Funnel Integration:

Develop original concepts for organic and paid campaigns across Instagram, Facebook, LinkedIn, Pinterest, and YouTube to drive both awareness and sales.
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Competitive Intelligence:





Conduct high-level research and competitor monitoring to identify market gaps and white-space opportunities.

2. Content Engineering & Creative Leadership
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Narrative Development:

Adapt complex creative briefs into persuasive communication ideas and explicit, concise copy.
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Video & Script Strategy:

Lead the creation of video scripts and high-impact concepts designed for maximum engagement and viral potential.
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Creative Direction:

Understand and implement different language styles to appeal to diverse global luxury markets.
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Review Excellence:

Establish a rigorous self-editing and content review process to ensure high-quality output with minimal rework.
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Engagement Rate Optimization:

Drive original concepts and execution activities (tweeting, sharing, engaging) designed specifically to increase social reach and deepen audience engagement.

3. Performance Intelligence & Data Analytics
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Insigh

📌 Sr Social Media Manager (Bikaner)
🏢 Adecco
📍 Bikaner