Company:

Livspace
Location:

Bangalore
Experience:

2–4 Years
Function:

Growth & Performance Marketing
About the Role
We are looking for a

Campaign Specialist

to join Livspace’s Growth & Performance Marketing team. The role involves managing and scaling performance campaigns across

30+ cities in India , with a strong focus on

Meta Ads (Facebook & Instagram) .
The ideal candidate should be highly analytical, data-driven, and comfortable taking end-to-end ownership of campaign performance and solving complex performance issues independently.
Key Responsibilities
Own and manage

Meta Ads campaigns

across Facebook and Instagram at scale.
Handle campaign structuring, audience targeting,

Advantage+ campaigns, CAPI, and tROAS bidding .
Monitor campaign performance and proactively identify opportunities for optimization.
Analyze raw campaign and funnel data to identify the root cause of performance issues.
Independently investigate and resolve issues such as

CPL spikes, delivery problems, conversion drops, and performance fluctuations .




Optimize campaigns to improve key performance metrics such as

CPL, ROAS, conversions, and overall campaign efficiency .
Work closely with

Creative, Analytics, Category, and other cross-functional teams

to improve campaign performance.
Use Excel/Google Sheets for campaign analysis, reporting, and data interpretation.
Leverage SQL, Looker, Power BI, or other BI tools for deeper analysis where required.
Continuously test and implement new campaign strategies, audiences, creatives, and bidding approaches.
Required Skills & Qualifications
2–4 years of experience

in Performance Marketing / Digital Marketing.
Strong hands-on experience with

Meta Ads , preferably managing campaigns at significant scale.
Solid analytical and problem-solving skills with the ability to work with raw data.
Valuable understanding of

campaign structure, bidding, audience targeting, attribution, and conversion funnels .
Strong proficiency in

Excel / Google She

📌 Campaign Specialist (Vasanth Nagar)
🏢 LivSpace
📍 Vasanth Nagar