Job Title:
Business Analyst / Data Analyst / Marketing Analyst
Job Type:
Full-time

Job Summary
We are looking for a skilled and motivated

Data Analyst

with expertise in

SAS, Python, SQL, and Tableau

to support data-driven marketing analytics and strategy initiatives in the

BFSI (Banking, Financial Services, and Insurance)

domain. The ideal candidate will collaborate closely with cross-functional teams to develop insightful dashboards and scalable SAS processes for multiple clients.

Key Responsibilities
Marketing Campaign Strategy & Audience Development
Design data-driven marketing strategies for banking products based on historical campaign performance.
Develop AI/ML models to optimize campaign ROI and customer targeting.
Build and validate campaign audiences aligned with approved strategies.
Campaign Performance Analysis & Reporting
Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.




Perform segmentation using decision trees and clustering techniques.
Execute statistical A/B testing to evaluate campaign effectiveness.
Translate client requirements into technical specifications and deliver data-backed solutions.
Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.

Required Skills & Qualifications
Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field.
Minimum

3 years of experience

in analytics, preferably in marketing or BFSI.
Proficient in

SAS ,

SQL , and/or

Python

for data manipulation and analysis.
At least

1 year of experience

in building dashboards using

Tableau

or

Power BI .
Strong analytical thinking, problem-solving, and data storytelling skills.
Excellent communication and interpersonal abilities.
Ability to work independently and collaboratively in a fast-paced setting.
Experience in the

ban

📌 Data Analyst (India)
🏢 EXL
📍 India