About bigbasket
bigbasket, a Tata Enterprise,

is one of India’s pioneers in online grocery, transforming the way millions of Indians shop every day. It is at the forefront of transforming quick commerce in India

With

50,000+ employees,

presence across

60+ cities and towns

and

15 million customer orders per month , we operate across grocery, fresh retail, quick commerce and B2B. Our ecosystem includes 7 business verticals -

bigbasket, bbnow, bbdaily, bbinstant, Fresho, bbmandi and bbsaathi.

From pioneering online grocery to building next-generation commerce, we continue to innovate at scale. Backed by the

Tata Group , we combine the trust of a legacy brand with the agility and ambition to build what’s next.

Join bigbasket. Build what’s next

Role Details
Reporting To
- Chief Growth Officer
Location -

Bangalore (Corporate Office)
Work Model -

Onsite

What would you be doing?
The

Head of Brand

will be the

custodian and architect of the bigbasket brand , responsible for shaping how the brand is defined, experienced and expressed in a high-frequency,



app-led, quick commerce environment.

This role goes beyond communication to ensure the brand promise is consistently delivered across app experience, delivery interactions, packaging, customer service, and communication. It balances long-term brand equity with the speed and performance demands of a promotion-heavy, growth-led business. The role will establish clear brand architecture, governance, and playbooks that enable decentralized execution across cities, categories, and teams without diluting brand coherence.

This leader will work at the intersection of consumer insight, growth, product, category, supply chain, and CX, ensuring the brand consistently shows up as reliable, quick, value-led, and customer-obsessed while remaining distinctive in a crowded quick commerce market.

Key Responsibilities
1. Brand Strategy, Positioning and Framework
Define and evolve

bigbasket’s brand strategy .
Establish and g

📌 VP - Brand (Brand Head) (Vasanth Nagar)
🏢 BigBasket
📍 Vasanth Nagar