01 Oct
|
INTERACTIVE AVENUES
|
India
01 Oct
INTERACTIVE AVENUES
India
Role Overview
We are looking for a strategic and experienced Group Head – Media Planning & Buying to lead media planning, strategy and client relationships across a portfolio of brands. The role will be responsible for driving digital media solutions across brand (majorly) and performance (minority) mandates , leading teams, managing senior stakeholders and identifying opportunities for business growth.
Key Responsibilities
- Lead end-to-end media strategy and planning across Search, Social, Programmatic, Display, Video, Affiliates and other digital channels.
- Own senior-level client relationships , acting as a strategic partner and primary escalation point.
- Develop annual, quarterly and monthly media plans , including forecasting, budget allocation and growth opportunities.
- Drive campaign performance against key business objectives including ROAS, revenue, reach, conversions, CPA and ROI .
- Lead performance reviews, business reviews and strategic presentations with senior client stakeholders.
- Identify opportunities for account growth,
cross-selling and new business development .
- Lead and mentor team - ensuring quality, efficiency and timely delivery.
- Collaborate with Analytics, Creative, Content, Technology and Platform teams to deliver integrated solutions.
- Stay updated on media/platform innovations, emerging channels and industry trends and translate them into client opportunities.
- Ensure strong governance, process adherence and operational excellence across accounts.
Key Requirements
- 7-10 years of experience in digital media planning, preferably within a media/digital agency.
- Strong expertise across Google Ads, Meta, DV360, Programmatic and other digital media platforms .
- Experience managing both performance and brand campaigns .
- Proven experience independently handling large enterprise clients and senior stakeholders .
- Robust understanding of media strategy, budget planning, forecasting and performance optimization .
- Excellent comm
📌 Group Head (India)
🏢 INTERACTIVE AVENUES
📍 India