AI Marketing Lead (Mumbai)

AI Marketing Lead (Mumbai)

01 Oct
|
Airawath
|
Mumbai

01 Oct

Airawath

Mumbai

About Airawath Airawath is an AI-powered invitation and event management platform for the Indian diaspora in the US. Birthdays are the core occasion - kids' birthdays, first birthday celebrations, milestone adult birthdays - alongside housewarmings, baby showers, naming ceremonies and festivals. Users create invitations with AI (text-to-image, chat, voice), manage guests and RSVPs, and get AI assistance throughout. Founded in 2024, headquartered in Phoenix, AZ, with the team based in India. Live on web, with a mobile app in active development. Why Join You run marketing, not a single campaign.

This is an ownership seat rather than an execution one - you own the numbers marketing is judged on and decide how to reach them. AI is your leverage.

You use AI tools to do the work of a small team yourself - research, creative, copy, campaign analysis - and you are measured on the output it produces. Real budget, real accountability.

Paid spend, signups and the guest-to-host referral loop are yours to move, with the numbers to prove it. Direct founder access.

Small team,



no layers between you and the person who owns the outcome you're chasing. The Role You own marketing results end to end - pipeline, signups, and conversion from ad click through to a sent invite - and you use AI tooling to do it with the leverage of a much bigger team. This is a strategy and ownership role rather than a content-production one: you decide what to run, run it (with AI doing the heavy lifting on creative, copy and analysis), measure it, and are accountable for the result. You are a marketer first - strategy, positioning, channel judgment - who also codes and builds enough to not wait on anyone to stand up a workflow, a dashboard or a tracking pipeline. What You'll Own CAC and signup volume

across paid channels - you set the targets and you are accountable for hitting them, not just for spending the budget The funnel from ad to first sent invite
- awareness through activation, with the drop

📌 AI Marketing Lead (Mumbai)
🏢 Airawath
📍 Mumbai

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