01 Oct
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Wonderla Holidays
|
Bengaluru
01 Oct
Wonderla Holidays
Bengaluru
Job DescriptionJob Title: Executive – Growth Marketing
NExperience: 2-4 years
NLocation: Bangalore
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nAbout Wonderla
NWonderla is India’s leading amusement park brand, known for delivering world-class entertainment experiences across generations. With parks in Bengaluru, Kochi, Hyderabad, Bhubaneswar & Chennai, and Resorts in Bangalore. Wonderla blends innovation, thrill, and hospitality to create unforgettable memories for millions of guests every year.
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nAs we scaleour digital ecosystem, growth marketing plays a critical role in driving customer engagement, repeat visits, and long-term brand love.
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nWhat You’ll Do:
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- Plan & Execute Lifecycle Campaigns N
nOwn end-to-end execution of campaigns across Web Push, WhatsApp, RCS, Email, and SMS—from strategy and content planning to testing, deployment, and post-campaign analysis.
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- CRM Ownership & Optimization N
nManage and optimize CRM platforms to ensure high data accuracy, smart segmentation, and personalized communication at scale.
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- Customer Journey Design N
nDesign, build, andoptimize automated customer journeys and workflows to nurture leads, drive ticket sales, and improve retention and repeat visits.
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- Cross-functional Collaboration N
nWork closely with design, product, tech, and business teams to align lifecycle campaigns with growth, revenue, and customer experience goals.
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- Experimentation & Continuous Optimization N
nRun A/B and multivariate tests across channels, analyse results, and continuously optimize messaging, timing, and targeting.
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- Performance Tracking & Insights N
nTrack campaign performance and user behaviour and convert insights into actionable recommendations to drive growth.
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- Innovation & Best Practices N
nStay updated on CRM, marketing automation, and lifecycle marketing trends, including compliance with GDPR, email, and messaging regulations.
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📌 Hiring: Executive (Bengaluru)
🏢 Wonderla Holidays
📍 Bengaluru