Job Description
Job Description: Area Head – Secured Loans (HL & LAP)
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nBase Location: Lucknow, Uttar Pradesh
nFunction: Secured Loans – Channel Acquisition & Business Development
nProducts: Home Loans (HL) & Loan Against Property (LAP)
nReporting to: Regional Business Head – North & Central India
nCompany: Finance Buddha
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nRole Objective
nThe Area Head – Secured Loans will be responsible for building, expanding, and activating the DSA/channel partner ecosystem for Home Loans and Loan Against Property across Uttar Pradesh, with a phased expansion into other North adjoining geographies.
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nThe role will focus on acquiring and scaling high-quality DSAs, connectors, property-focused channel partners, and other sourcing relationships, enabling partner productivity, and driving secured loan disbursement growth through structured field engagement and strong local market relationships.
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nThis is a high-impact leadership role within Finance Buddha’s secured lending expansion strategy and will play a key role in establishing a strong partner-led Home Loan and LAP sourcing ecosystem.
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nKey Responsibilities
n1. Secured Loan Channel Partner Acquisition
n· Identify, acquire, and onboard current DSAs, connectors, property consultants, and other relevant channel partners across Uttar Pradesh and assigned territories.
n· Build a strong regional sourcing ecosystem specifically for Home Loans and Loan Against Property.
n· Drive partner acquisition aligned with monthly onboarding, login, sanction, and disbursement targets.
n· Leverage local market relationships across DSAs, property consultants, brokers, builders, and other sourcing networks to accelerate business scale.
n2. Partner Activation & Productivity
n· Support newly onboarded partners during early-stage setup, product understanding, and business activation.
n· Enable faster movement from lead generation and login to sanction and disbursement.
n· Conduct partner training on lender programs, product

📌 Area Head (Lucknow)
🏢 Finance Buddha
📍 Lucknow