About the RolePerformance marketing in an agency is as much investigative work as it is campaign work. Real accounts are rarely tidy — a conversion event may be counting twice, a CRM stage may have been renamed, a landing page may have slowed after an update, and the auction keeps moving underneath all of it. So when cost per lead shifts, the compelling question is always which of those things actually caused it.
We are looking for someone who enjoys that question. Pulling the report is the straightforward part;
the value you add is isolating the cause, proving it with data, and fixing the right thing first.
You will work across a handful of client accounts in different industries, with different budgets and different levels of measurement maturity. You will have the mandate to change things and the obligation to explain why.

Key ResponsibilitiesPaid media execution Build and run Search, Performance Max, Meta and YouTube campaigns across your assigned accounts
Own daily budget pacing, search-term and negative keyword hygiene, placement and audience exclusions, and creative rotation




Make bid strategy and structure changes with a documented reason and an expected outcome attached to each one
Martech and tracking Own the measurement plumbing: GA4 property and key-event configuration, GTM containers, Meta Pixel and Conversions API
Set up and maintain offline and CRM conversion imports, UTM governance, cross-domain tracking and consent handling
Investigate and resolve discrepancies when two platforms report different numbers for the same event, and document what you found
Analytics and reporting Build Looker Studio dashboards clients actually open, and write the interpretation that sits on top of them
Track funnel-stage conversion, lead-quality cohorts, blended CAC and channel contribution
Turn reporting into a point of view supported by numbers, not a screenshot of numbers

Growth experimentation Run structured tests on offers, audiences, creative and landing pages — hy

📌 Hiring: Performance Marketing Analyst (India)
🏢 UnoSearch
📍 India