Purpose of the Role
This role owns marketing, communications, public relations, and event experience including flagship properties like Indian Innovation Icons and InnoWin Day. This is not a performance marketing role. It is a brand, creative, and public relations led role, built around dissemination strategy and experience design, not digital ad spend.

Key Deliverables
Brand and Marketing Strategy
•Brand Strategy: Define and evolve brand positioning and voice, growing awareness and equity to the standard expected not for profit arm.
•Digital and Content Strategy: Lead strategy and voice for digital and social media presence, directing agency partners on execution.
•Creative Direction: Personally lead creative direction for hero moments and flagship communications, directing external creative and agency partners.
•Brand Measurement: Track brand awareness and equity over time through indicators such as share of voice, media mention volume, unprompted recognition, and PR value unlocked,



showing whether public perception is consistently growing across relevant strategic audiences and markets.

Public Relations and Communications
•PR Strategy: Build and execute public relations strategy, positioning and its innovators in national, regional, recent age media and key sectoral events/platforms.
•Dissemination Strategy: Design formats and campaigns for how work, from portfolio wins to program outcomes, gets carried across media, industry, and stakeholder audiences.
•Stakeholder Communications: Develop inputs for spokespersons in interactions with media, Governing Council members and other critical stakeholders.

Event Experience Ownership & Execution
•Indian Innovation Icons: Own end to end program, experience design, execution and amplification for the Grand Finale and related program experiences, firsthand for flagship elements and directing vendors, consultants and agencies for the rest.
•InnoWin Day: Lead program and experience design and execution for InnoWin Day, ensuri

📌 Manager, Marketing, Communications, and Events (Mumbai)
🏢 Talentiser
📍 Mumbai