Role Purpose : Responsible for acting as the brand custodian by amalgamating strategy with creative excellence to develop & maintain brand health.

Role Accountability:
- Develop / manage brand strategy that is aligned with organizational objectives & vision
- Maintain the highest standards of creative quality in communication while ensuring that all communication is consistently in alignment with the brand strategy
- Develop / manage brand guidelines & brand visual identity in line with the finalized brand strategy and roadmap; communicate and seek concurrence from executive staff
- Support brand growth by conducting timely analysis of industry trends, consumer insights, market competitiveness with the objective of enhancing brand health and visibility
- Lead and guide team in end-to-end communication development & execution process for ATL Campaigns (TVC / Digital films, Radio, Print Ads, Hoardings) - identify relevant insights, drive excellence in creative output and coordinate cross-vertical team efforts (business, media, digital) for successful release of such campaigns




- Collaborate with Product Team leads in current product launches by supporting in end-to-end communication development - Card face, Master communication, Welcome Kit and other collaterals
- Effectively drive team efforts towards management of huge volumes in BTL communication (E-mailers, SMS, Welcome Kits, Banners, Product collaterals etc.) to deliver consistent quality within the shortest possible TATs
- Manage & implement product launch events and other customer engagement programs and events
- Work with stakeholders from multiple functions to create effective customer communication campaigns in both ATL and BTL
- Lead & manage consumer research for SBI Card. Work with stakeholders to carry out various research studies on brand health & customer insights
- Manage Budgeting and Accounting for Marketing function. Close annual MOU exercise & monthly SRO planning in coordination with marketing vertic

📌 Deputy Vice President (India)
🏢 Sbi Card
📍 India