Job Description
Responsibilities
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- Drive end-to-end Customer Lifecycle Management (CLM) strategies across acquisition, onboarding, booking, pre-travel, post-travel, loyalty, retention, and win-back journeys to enhance customer engagement and lifetime value.n
- Own and optimize multi-channel marketing campaigns across Email, WhatsApp, SMS, RCS, Push Notifications, and In-App Messaging, leveraging automation, personalization, and customer segmentation.n
- Deliver measurable growth in direct bookings, repeat purchases, ancillary revenue, customer retention, and campaign-attributed revenue through data-driven marketing initiatives.n
- Manage and enhance Martech platforms such as MoEngage, CleverTap, Netcore, Salesforce Marketing Cloud, Adobe Campaign, Braze, or similar tools for customer journey orchestration and automation.n
- Lead customer data management, audience segmentation, personalization,



and experimentation programs including A/B testing, multivariate testing, and conversion optimization.n
- Collaborate closely with Product, Engineering, Analytics, Loyalty, and CRM teams to build scalable customer engagement solutions and drive business growth across digital channels.n
- Analyze campaign and customer performance metrics including conversion rates, retention, engagement, CLV, ancillary attachment rates, and revenue contribution to continuously improve marketing effectiveness.n
- Ideal for professionals with 4-8 years of experience in CRM, Lifecycle Marketing, Martech, Customer Engagement, Digital Marketing, E-commerce, Airlines, Travel, OTA, and Hospitality sectors.n
- Should have hands of experience in Netcore, Adobe Target or Adobe RT-CDP.n

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📌 Associate Manager (Haryana)
🏢 Air India Express
📍 Haryana