Job Description – Manager / Senior Manager – B2 B Sales

Company: Westway Electronics Ltd.
Location: Noida, Uttar Pradesh
Department: B2 B Sales
Reporting To: Managing Director / Head – Sales
Experience: 5–10 Years
Travel: 10–15 days/month, Pan-India

About the Role

We are looking for a Manager / Senior Manager – B2 B Sales with strong experience in B2 B Sales, OEM/ODM and consumer electronics/appliance manufacturing, particularly LED TV, Washing Machine, Air Cooler or similar large home appliances.

The candidate will be responsible for driving B2 B/ODM/OEM business, developing new customers and managing key accounts.

Key Responsibilities
Identify and close OEM/ODM B2 B business with Indian and international brands, private labels and importers.
Develop and manage sales pipeline, order-book targets and sales forecasts.
Handle commercial negotiations including BOM-based pricing, MOQ, payment terms, LD and warranty terms.
Coordinate with Engineering, Sourcing and Costing teams to develop feasible and profitable quotations.
Manage key accounts from NPI/sample approval to PO,



production, dispatch and after-sales coordination.
Track competitor pricing, ODM activities, component/panel price movements and market trends.
Develop institutional and government/tender business wherever applicable.
Maintain CRM, pricing approvals, collections and DSO.
Must-Have Experience & Skills
B2 B Sales experience is MANDATORY.

5–10 years of B2 B / OEM / ODM / Institutional Sales experience specifically in:
LED TV
Washing Machines
Air Coolers
Consumer Electronics / Large Home Appliances
Strong experience in business development and key account management.
Existing relationships with brand owners, buying houses, LFR/e-commerce category teams or large distributors.
Valuable understanding of BOM, costing, landed cost and product specifications.
Strong commercial negotiation and pricing skills.
Knowledge of BIS, energy labelling, PLI and applicable import-duty structures.
Strong customer relati

📌 Manager/senior manager, b2b sales (Gurugram)
🏢 WESTWAY ELECTRONICS
📍 Gurugram