Story Benefit CTA. Simplify health, wellness and product perks into engaging, consumer-friendly communication.4. Long-form Content Develop and/or manage website content, product pages, blogs, SEO articles, campaign landing pages, brand stories, educational articles and product education. Create marketplace A+ content, brochures, catalogues, longer video scripts, leadership/founder communication, thought-leadership content and CRM/Whats App/Email communication. Maintain factual accuracy while ensuring the language remains simple, relevant and engaging for the intended audience.5. Creative Ideation & Copywriting Work closely with designers and creative teams to develop campaign key visuals, headlines, taglines, digital ads, performance creatives, marketplace banners, website banners, POSM and BTL communication. Contribute to packaging communication and print communication where required. Operate as an ideator, not only as a copywriter receiving briefs: originate the idea and then work with design/video teams to bring it alive.6. Brand Tonality Management Baidyanath Ayurveda: Trust,



heritage, Ayurveda expertise, efficacy, family wellness, preventive healthcare and credibility. The communication should make a legacy Ayurvedic brand feel contemporary and relevant without losing its authority. Goodcare: Modern, digital-forward, conversational, younger, lifestyle-oriented, benefit-driven and social-first.7. Campaign Development Partner with the cross-functional team on new product launches, seasonal campaigns, category-building, product education, influencer campaigns, performance campaigns, marketplace campaigns, festive campaigns and brand-building initiatives. Translate one central campaign thought into multiple formats across social, video, digital, commerce and offline touchpoints.8. Content Calendar, Governance & Coordination Develop and manage monthly and quarterly content calendars with visibility of upcoming campaigns, business priorities and product launches.

📌 Content Writer (Kolkata)
🏢 Baidyanath
📍 Kolkata