About Medanta:
Medanta is established with the sole mission to deliver world-class, holistic and affordable healthcare through multiple multi-speciality hospitals in Gurgaon (Delhi NCR), Lucknow, Patna, Indore and Ranchi. We have a dedicated function for Clinical Research and manage other healthcare service delivery lines which are Retail Pharmacy, Retail Laboratory and “Care at Home”. We further plan to scale up and expand in few more geographical areas and also identify new avenues (Academics - Medical College) within the Healthcare eco-system.

Job Location - Gurgaon
Work Days - 6 days week from office

Job Description -

Core requirement:
Strong experience in

Campaign Management / CRM / Lifecycle Marketing
Campaign Analytics should be the primary strength

— campaign performance, customer segmentation, conversion, engagement, ROI, retention, LTV, etc.
Around

30% campaign execution , with the larger role being strategy, analytics, optimization and stakeholder management
Experience in designing and optimizing

retention, engagement, upsell/cross-sell and lifecycle campaigns




Strong understanding of

WhatsApp, SMS, Email, Push/Web Push

and preferably other CRM channels
Understanding of

basic content marketing

— content themes, formats, communication journeys and campaign creatives
Strong

stakeholder management , especially ability to work with senior stakeholders and multiple cross-functional teams
In this role, ability to

engage with Doctors/clinical stakeholders , take their inputs, get content approved and align them to campaign objectives will be important
Strategic mindset with ability to translate data/analytics into

campaign recommendations and business actions
Robust analytical and number-crunching skills
Exposure to CRM/engagement platforms such as

CleverTap, MoEngage, WebEngage, Netcore

or similar is desirable. The JD specifically mentions these tools.

Requirements:
Minimum work experience of 7 to 10 years in Campaign Management / Marketing, pre

📌 Manager - Campaign Management (Mumbai)
🏢 Medanta
📍 Mumbai