About Humans of Hustle

Humans of Hustle is a storytelling and media platform built around people, ideas, businesses, ambition, and the human stories behind them.

We create content that goes beyond polished narratives — from deep-dive conversations and podcasts to short-form social content, brand collaborations, and live experiences.

We’re building a media brand that is curious, culturally relevant, founder-focused, and deeply human.

The Role

We’re looking for a Social Media Associate who understands the internet, loves valuable stories, and knows what makes people stop scrolling.

You’ll work closely with the content, design, and video teams to bring Humans of Hustle’s stories to life across social platforms. From planning content and writing hooks to spotting trends, managing communities, and tracking performance, you’ll be involved in the day-to-day engine that makes our social presence grow.

This role is ideal for someone who is creative, plugged into culture, detail-oriented, and excited to learn by doing.

What You’ll Do




- Support the planning and execution of social media content across Instagram, LinkedIn, YouTube, and other relevant platforms.
- Help build and maintain monthly content calendars in line with our content pipeline and brand priorities.
- Write engaging hooks, captions, copy, CTAs, and social-first content across formats.
- Work closely with the content, design, and video teams to turn stories, conversations, and ideas into compelling social content.
- Research and identify trends, formats, conversations, and cultural moments relevant to our audience.
- Help adapt content for different platforms while keeping the voice and identity of Humans of Hustle consistent.
- Assist with publishing, scheduling, and ensuring content goes live accurately and on time.
- Monitor comments, DMs, and conversations and contribute to community engagement.
- Track content performance and help prepare social media reports and insights.
- Use performance data to und

📌 Social Media Content Specialist (Panipat)
🏢 Humans Of Hustle
📍 Panipat