Job Description – Senior Manager – Digital Marketing

Can you turn digital marketing into a measurable growth engine?

Viceroy Properties is looking for a Senior Manager – Digital Marketing to own and scale digital growth across our brand and projects. This is a high-ownership, commercially focused role for someone who understands the complete digital funnel, from audience strategy, media and content to lead generation, CRM, site visits, bookings and ROI.

As a Senior Manager – Digital Marketing, you will be responsible for-

1. Digital Growth Strategy & Performance Leadership
- Own the end-to-end digital growth strategy across Viceroy’s brand and projects.
- Lead performance marketing across Google, Meta, YouTube and emerging platforms.
- Own media investments with accountability for CPL, CAC, conversion and ROAS.
- Build a strong test-and-learn culture across audiences, creatives, channels and campaigns.

2. Demand Generation & Revenue Conversion
- Build scalable strategies that generate high-quality demand, not just lead volumes.
- Own and optimise the funnel:



Click → Lead → Qualified Lead → Site Visit → Booking.
- Partner with Sales & CRM to improve lead quality, conversion and revenue contribution.
- Build audience segmentation, remarketing and nurture strategies that move customers through the funnel.

3. Customer Journey, Data & Growth Intelligence
- Own the digital customer journey across websites, landing pages and key digital touchpoints.
- Build a strong measurement ecosystem across GA4, GTM, CRM, attribution and conversion tracking.
- Connect media investment → leads → site visits → bookings → revenue through explicit dashboards and insights.
- Drive SEO, CRO and continuous optimisation of digital experiences.
- Turn data into actionable insights that influence marketing and business decisions.

4. Digital Innovation & Future Growth
- Identify new opportunities across AI, automation, martech, emerging platforms and changing consumer behaviour.
- Partner wit

📌 Senior Manager (Mumbai)
🏢 Viceroy Properties
📍 Mumbai