Job Locations Available- Bangalore, Hyderabad, Gurgaon, Mumbai & Pune

You will be responsible for translating complex data and models into clear, actionable marketing recommendations. You will work across data science, product, and engineering teams to deliver solutions in modelling pipelining, deployment and implementation, with a focus on accuracy, explainability and scalability.

A successful candidate will have solid analytical skills, be passionate towards resolving complex problems, building scalable and stable solutions and open for technical challenges. The ideal candidate will bring new knowledge and experience to the team. As a subject matter expert, you will be combining your professional experience and an intrinsic desire for problem solving.
- Interpret and communicate key modeling concepts, including carryover, saturation, marginal returns, incrementality, and investment-response relationships in a marketing context
- Integrate media, audience, customer, transaction, and outcome data to strengthen marketing measurement and decision quality




- Calibrate model outputs using lift studies, experiments, incrementality testing, and other sources of causal evidence
- Build reproducible analytical workflows in Python or R with thorough testing, and governance.
- Partner with product and engineering teams to productionize analytical methods and support innovation
- Present recommendations, assumptions, limitations, and trade-offs clearly to both technical and business stakeholders

What we’re looking for –
- 8+ years of experience in econometrics, marketing science, marketing mix modeling, optimization, decision science, or a related analytical discipline.
- Bachelor’s or Master’s degree in Data Science, Statistics, Econometrics, Mathematics, Operations Research, Engineering, Computer Science, or a related quantitative field.
- Expertise in Bayesian and frequentist MMM methodologies, including adstock, saturation, carryover, elasticity, and response curve mode

📌 Hiring: Data Science Specialist (Bengaluru)
🏢 Publicis Global Delivery Pgd
📍 Bengaluru