Company : Client of Adecco -US based Ecommerce Gemstone Jewelry
Title: Sr. Social Media Manager
Experience : 8-14years
Location: Jaipur, Rajasthan
Strategic Responsibilities
1. Brand Architecture & Campaign Strategy
- Strategic Vision: Design and implement multi-channel social media strategies that challenge the status quo in the jewelry industry.
- Brand Consistency: Serve as the custodian of brand voice, ensuring every communication reflects company's luxury positioning and heritage.
- Ad Spend & Resource Allocation: Strategically plan and allocate the social media budget across organic and paid channels (Facebook, Instagram, Pinterest, LinkedIn, YouTube) to ensure maximum market penetration.
- ROAS-Driven Performance: Design and manage social advertisement campaigns with a primary focus on driving sales, revenue, and high Return on Ad Spend (ROAS).
- Full-Funnel Integration: Develop original concepts for organic and paid campaigns across Instagram, Facebook, LinkedIn, Pinterest, and YouTube to drive both awareness and sales.
- Competitive Intelligence:
Conduct high-level research and competitor monitoring to identify market gaps and white-space opportunities.
2. Content Engineering & Creative Leadership
- Narrative Development: Adapt complex creative briefs into persuasive communication ideas and explicit, concise copy.
- Video & Script Strategy: Lead the creation of video scripts and high-impact concepts designed for maximum engagement and viral potential.
- Creative Direction: Understand and implement different language styles to appeal to diverse global luxury markets.
- Review Excellence: Establish a rigorous self-editing and content review process to ensure high-quality output with minimal rework.
- Engagement Rate Optimization: Drive original concepts and execution activities (tweeting, sharing, engaging) designed specifically to increase social reach and deepen audience engagement.
3. Performance Intelligence & Data Analytics
- Insight-Driven Strategy:
📌 Sr Social Media Manager (Kota)
🏢 Adecco
📍 Kota