Job Description: Area Head – Secured Loans (HL & LAP)

Base Location: Lucknow, Uttar Pradesh
Function: Secured Loans – Channel Acquisition & Business Development
Products: Home Loans (HL) & Loan Against Property (LAP)
Reporting to: Regional Business Head – North & Central India
Company: Finance Buddha

Role Objective
The Area Head – Secured Loans will be responsible for building, expanding, and activating the DSA/channel partner ecosystem for Home Loans and Loan Against Property across Uttar Pradesh, with a phased expansion into other North adjoining geographies.

The role will focus on acquiring and scaling high-quality DSAs, connectors, property-focused channel partners, and other sourcing relationships, enabling partner productivity, and driving secured loan disbursement growth through structured field engagement and strong local market relationships.

This is a high-impact leadership role within Finance Buddha’s secured lending expansion strategy and will play a key role in establishing a robust partner-led Home Loan and LAP sourcing ecosystem.

Key Responsibilities
1.



Secured Loan Channel Partner Acquisition
· Identify, acquire, and onboard new DSAs, connectors, property consultants, and other relevant channel partners across Uttar Pradesh and assigned territories.
· Build a strong regional sourcing ecosystem specifically for Home Loans and Loan Against Property.
· Drive partner acquisition aligned with monthly onboarding, login, sanction, and disbursement targets.
· Leverage local market relationships across DSAs, property consultants, brokers, builders, and other sourcing networks to accelerate business scale.
2. Partner Activation & Productivity
· Support newly onboarded partners during early-stage setup, product understanding, and business activation.
· Enable faster movement from lead generation and login to sanction and disbursement.
· Conduct partner training on lender programs, product eligibility, customer profile fitment, documentation, property requi

📌 Area Head (Varanasi)
🏢 Finance Buddha
📍 Varanasi