Position: ADG Senior Analyst - Digital Analytics

Location: Gurgaon, India

Work Mode: Work from Office (Monday-Friday)

Working Hours: 2:00 PM - 11:00 PM IST

Role Overview

The Digital Analytics Analyst will own one or more analytics workstreams and deliverables within a client engagement. The role will work closely with the Digital Analytics Manager, Associate Manager, and broader project team to understand client business problems, conduct quantitative analysis, synthesize findings, and formulate actionable recommendations.

Senior Analyst will support analysis across the end-to-end digital banking customer lifecycle, including acquisition, application conversion, account opening, funding, digital adoption, transaction behavior, ongoing engagement, retention, and customer profitability. The role combines hands-on data analysis with dashboard and report development, data-quality review, business-rule definition, client communication, and implementation support.

Key Responsibilities

• Support digital analytics workstreams across acquisition, conversion, account opening, funding,



digital adoption, engagement, retention, payments, and profitability.

• Translate business questions into analytical requirements, data needs, business rules, KPI definitions, and structured analyses.

• Work with detailed client data using SQL, Python, SAS, Excel, and visualization platforms.

• Source, prepare, transform, and validate large and granular customer or transactional datasets.

• Conduct quantitative analysis of acquisition funnels, conversion, attrition, digital adoption, customer engagement, feature performance, payment behavior, transaction patterns, and customer profitability.

• Support customer journey analysis, funnel analysis, segmentation, targeting, product adoption, and channel performance analysis.

• Contribute to campaign, product, and customer measurement frameworks, including conversion analysis, test-and-control analysis, attribution, incremental lift, and

📌 ADG Senior Analyst- Digital analytics (Hisar)
🏢 Essex Lake Group
📍 Hisar