User Growth (Bengaluru)

User Growth (Bengaluru)

01 Oct
|
Scapia
|
Bengaluru

01 Oct

Scapia

Bengaluru

Scapia A co-branded credit card that’s out there to make travel happen for people, by converting

their everyday expenses into travel experiences. We’re a bunch of passionate people who

work together, brainstorm and debate with each other, and don’t stop until we’re but

proud of our work. Customer delight tops everything else We’ve worked hard to create an

setting of honesty and passion that sets everyone up for success.

We are looking for a high-ownership growth lead to build and scale Scapia’s referral-led user acquisition engine for the credit card business. This role will own end-to-end performance across referral programs, community-led growth initiatives, influencer partnerships, affiliate networks, and user advocacy programs

.You will be responsible for driving high-quality customer acquisition through scalable referral and engagement channels, building strong creator/community ecosystems, and continuously improving program performance across on-app and off-app channels.

Key Responsibilities

1. Referral Strategy & Program Ownership





Own the end-to-end referral growth strategy across: On-app & Off-app referral programs

Affiliate and advocacy-led acquisition

Community-driven user growth initiatives

Design and optimize referral mechanics, incentive structures, and engagement loops

Continuously improve referral contribution, conversion rates, activation, and retention metrics

Identify new growth opportunities across user segments, channels, and partnerships

2. Community & User Advocacy Programs

Build and scale community-led acquisition and engagement programs

Identify and nurture power users, ambassadors, and advocates

Create engagement frameworks to drive repeat referrals and organic word-of-mouth growth

Design gamification and recognition programs to improve participation and loyalty.

Drive initiatives that strengthen user affinity and long-term engagement

3. Influencer & Affiliate Partnerships

Build and manage influencer, affiliate, and

📌 User Growth (Bengaluru)
🏢 Scapia
📍 Bengaluru

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