Position Summary
The Paid Media Specialist is responsible for the execution, optimization, and reporting of paid media programs that support NTT DATA's brand awareness, account engagement, and pipeline generation objectives.

This is a hands-on role for an experienced B2B paid media practitioner with deep expertise in LinkedIn Campaign Manager and Demandbase. Working from campaign and audience strategies developed by marketing teams, the Paid Media Specialist will activate campaigns, manage budgets, optimize performance, coordinate external vendors, and provide data-driven recommendations to improve results.

The ideal candidate combines solid technical platform expertise with commercial thinking and is comfortable managing both brand-building and demand generation programs across multiple markets.

Key Responsibilities:

Paid Media Campaign Execution
Build, launch, manage, and optimize paid media campaigns across LinkedIn, Demandbase, display, retargeting, and other approved digital channels.
Execute media plans aligned to campaign, industry, alliance,



and regional marketing priorities.
Configure audience targeting, bidding strategies, budget allocation, and campaign settings.
Monitor campaign pacing and delivery to ensure performance against agreed objectives.
Manage multiple concurrent campaigns across regions and business priorities.
LinkedIn Advertising
Serve as the team's primary LinkedIn Campaign Manager specialist.
Execute and optimize Sponsored Content, Thought Leader Ads, Document Ads, Video Ads, Carousel Ads, and Lead Gen Forms.
Build and manage audience segments using target account lists, job functions, seniority levels, industries, and buying group criteria.
Apply testing and optimization techniques to improve engagement, lead quality, and campaign efficiency.
Stay current on LinkedIn advertising capabilities, platform updates, and best practices.

Demandbase & Account-Based Advertising
Execute account-based advertising programs through Demandbase.
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📌 Paid Media Specialist (Gulbarga)
🏢 NTT Data
📍 Gulbarga