About the Company
Industry Preference: IT Services, IT Infrastructure Services, Digital Transformation, Managed Services

About the Role

We are looking for a highly driven and results-oriented Demand Generation Manager to join our Business Development Group (BDG). The ideal candidate will be responsible for creating and nurturing demand within target accounts through a multi-channel outreach strategy, helping accelerate pipeline growth across strategic industry segments and geographies. This role requires a well-rounded demand generation qualified who can combine market research, account intelligence, digital outreach, LinkedIn engagement, email campaigns, event-led demand creation, and direct prospect engagement to generate qualified opportunities for the sales organization. The successful candidate will work closely with Marketing, Sales, Pre-Sales, and Account Teams to identify high-potential prospects, engage key stakeholders, and drive measurable business outcomes.

Responsibilities

Demand Generation & Pipeline Development




Develop and execute integrated demand generation programs to create awareness, engagement, and qualified opportunities within target accounts.
Identify and prioritize target accounts and buying centers through proactive market and account research.
Build and manage outreach campaigns across multiple channels including:
Email marketing
LinkedIn and social selling
Events and webinars
Industry forums and communities
Targeted calling and follow-ups (when required)
Generate and nurture marketing-qualified leads (MQLs) and sales-qualified opportunities (SQLs).

Account-Based Marketing (ABM) Support
Support account-based marketing initiatives by identifying key decision-makers, influencers, and buying committees.
Develop account-specific engagement strategies and messaging.
Partner with sales teams to drive penetration into strategic named accounts.

Research & Market Intelligence
Conduct detailed account, industry, competitor, and stakeholder

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