Job DescriptionAs the Paid Media Team Lead specializing in Google platforms, you will be responsible for developing, implementing, and optimising effective advertising campaigns across all paid media platforms.
NROLES & RESPONSIBILITIES:
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- Lead and manage ateam of paid media specialists, providing guidance, mentorship, and support to achieve team objectives and client goals. N
- Develop and execute strategic paid media campaigns across Google Ads, including search, display, video, and shopping campaigns, to drive traffic, conversions, and revenue. N
- Oversee campaign setup,including keyword research, ad copywriting, bidding strategy, and audience targeting, ensuring adherence to best practices and client requirements. N
- Monitor campaign performance closely, analyzing key metrics and performance indicators to identify optimization opportunities and drive continuous improvement. N
- Provide strategic recommendations and actionable insights based on campaign performance analysis, A/B testing, and competitive research. N
- Lead the development ofinnovative ad creatives,



landing pages, and messaging strategies to enhance campaign performance -and user experience. N
- Stay updated with industry trends, algorithm changes, and new features within the Google Ads platform, and share knowledge and best practices with the team. N
- Conduct regular performance reviews and provide constructive feedback to team members, identifying opportunities for skills development and growth opportunities. N
- Collaborate with cross-functional teams, including creative, analytics, and account management, to deliver integrated marketing solutions and maximize client success. N

nREQUIREMENTS:
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- Bachelor's degreein Marketing, Advertising, Business, or a related field. N
- Proven experience of atleast 2 years in managing Google Ads campaigns and leading a team in a digital marketing agency or similar environment. N
- In-depth knowledge of Google Ads platform, including

📌 Hiring: Paid Media (India)
🏢 Nians
📍 India