Position: Sales Director – Automotive Electronics

Location:

Bengaluru

Role Overview :

The

Sales Director – Automotive Electronics

will be responsible for driving revenue, order intake, profitability, customer acquisition, and strategic business growth for the Automotive Electronics business.

Cyient has a strong capability of contract manufacturing of electronics and design capability for safety critical electronics. This is a unique position in the country. Cyient has the strategy to expand this capability significantly to be a major player in India with owned IP and credible tier 1 for automotive sector.

The primary mandate of this role is to

commercialize and scale the company’s existing automotive embedded product portfolio with Automotive OEMs and Tier-1 customers, while simultaneously securing new product design wins and converting them into long-term production programs.

The ideal candidate must bring a

robust, active, and demonstrable network of Automotive OEM relationships , particularly across

Purchasing, Sourcing, Engineering/R&D;, Program Management,



and senior decision-makers , and should be capable of leveraging these relationships to generate business from day one.

The candidate should have a proven track record of selling

automotive embedded products, ECUs, electronic modules, and vehicle electronics

directly to OEMs and/or Tier-1 customers, with demonstrated success in both: Selling existing products and driving volume, repeat orders, and portfolio expansion , and Winning new product designs by engaging OEMs at the concept/RFQ stage and securing inclusion in approved vendor lists, sourcing programs, and vehicle BOMs.

The role will own the complete commercial lifecycle—from

customer access, opportunity identification and account strategy through RFQ, costing, quotation, negotiation, design win, nomination, NPI, SOP, and production ramp-up.

The position requires close collaboration with Engineering, Design, NPI, Quality, Manufacturing,

📌 Sales Director (Bengaluru)
🏢 Cyient
📍 Bengaluru