Role Overview :
The Influencer / NAP Marketing Executive will support the planning and execution of Nykaa Affiliate Program (NAP) and influencer marketing initiatives. This role will focus on executing affiliate campaigns, managing influencer onboarding, driving sale-led activations, and strengthening relationships with creators and affiliate partners. The incumbent will work closely with internal stakeholders and external platforms to ensure timely campaign delivery, track performance metrics, and contribute to revenue growth through data-driven influencer and affiliate strategies within the beauty, fashion, and lifestyle ecosystem.
Key Responsibilities :
1. Strategy & Key Initiatives
Support in NAP strategy development and execution of key initiatives. Drive NAP Marketing Activities, including: Monthly Testimonial Building Activities. Execution of BCA Ads. Awareness campaigns for current feature launches. Lead execution for all NAP Pinkfluence Sales. Build and maintain relationships with Top Affiliates. 2. Program Management & Development
Manage the NAP Ambassador Program:



Strategy, planning, and execution. Plan & execute Monthly CRM strategies to improve affiliate engagement. Own NAP IPs, including: NAP Ambassador Program. NAP Sale Initiatives. 3. NAP Campaign Execution
Deliver NAP campaigns, activating affiliates per campaign. Ensure campaign timelines of 2-3 weeks are met. NAP campaign reports monthly after campaign completion. Manage manual onboarding of macro/micro influencers. 4. Delivery of NAP Targets & Sale Campaigns
Drive NAP revenue growth through strategic influencer engagement. Identify dormant affiliates and develop activation strategies. Collaborate with external partners (Wishlink, Lehlah, You Tube) to scale outreach. Plan and execute NAP Sale Initiatives, including: Affiliate Workshop per Sale. Top Affiliate Calls for Sale Activation. Pre-Sale Event. Top Sale Boxes Distribution. Sale Reminder Emails for the entire database. 5. Relationship & Community

📌 Influencer marketing (Maharashtra)
🏢 Nykaa
📍 Maharashtra