User Growth (Bengaluru)

User Growth (Bengaluru)

02 Oct
|
Scapia
|
Bengaluru

02 Oct

Scapia

Bengaluru

Scapia A co-branded credit card that’s out there to make travel happen for people, by converting
their everyday expenses into travel experiences. We’re a bunch of passionate people who
work together, brainstorm and debate with each other, and don’t stop until we’re but
proud of our work. Customer delight tops everything else We’ve worked hard to create an
environment of honesty and passion that sets everyone up for success.

We are looking for a high-ownership growth lead to build and scale Scapia’s referral-led user acquisition engine for the credit card business. This role will own end-to-end performance across referral programs, community-led growth initiatives, influencer partnerships, affiliate networks, and user advocacy programs
You will be responsible for driving high-quality customer acquisition through scalable referral and engagement channels, building strong creator/community ecosystems, and continuously improving program performance across on-app and off-app channels.
Key Responsibilities
1. Referral Strategy & Program Ownership




Own the end-to-end referral growth strategy across: On-app & Off-app referral programs
Affiliate and advocacy-led acquisition
Community-driven user growth initiatives
Design and optimize referral mechanics, incentive structures, and engagement loops
Continuously improve referral contribution, conversion rates, activation, and retention metrics
Identify current growth opportunities across user segments, channels, and partnerships

2. Community & User Advocacy Programs
Build and scale community-led acquisition and engagement programs
Identify and nurture power users, ambassadors, and advocates
Create engagement frameworks to drive repeat referrals and organic word-of-mouth growth
Design gamification and recognition programs to improve participation and loyalty.
Drive initiatives that strengthen user affinity and long-term engagement

3. Influencer & Affiliate Partnerships
Build and manage influencer, affiliate, and creator-led acquisi

📌 User Growth (Bengaluru)
🏢 Scapia
📍 Bengaluru

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