Job Description
About us:
nWe are looking for a motivated and target-oriented Business Development Executive (BDE) to manage and grow sales in a specific area under General Trade (GT) . The role involves driving secondary sales through manned outlets , ensuring product visibility , supporting distributor operations , and strengthening retailer relationships . The ideal candidate should have hands-on experience in field sales and a good understanding of market dynamics at the outlet level.
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nJob Tittle: Business Development Executive
nLocation: Cuttack, Odisha
nReporting To: Area Sales Manager
nChannel: Select - Manned Outlet channel
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nKey responsibilities:
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- Achieve secondary sales targets within the assigned territory through regular market visits and outlet engagement.n
- Support distributor operations by ensuring stock hygiene, timely order generation, and follow-up on payment collections.n
- Identify and onboard new retail outlets, especially manned counters, to strengthen market presence and visibility.n
- Ensure execution of in-store visibility,



branding elements, and planogram adherence at key outlets.n
- Implement trade schemes and promotional activities as per company guidelines to drive offtake.n
- Track daily sales performance, update records, and share regular market feedback with the reporting ASM.n
- Assist in demand forecasting by reporting stock and order trends from the ground.n
- Maintain strong relationships with retailers and field teams to ensure smooth market operations.n
- Observe competitor activities and share insights on pricing, promotions, or current product launches with the ASM.n
- Follow assigned beat plans and ensure optimal market coverage and productivity.n

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nQualifications & Skills:
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- 2+ years of experience in FMCG/beauty General Trade (Manned Channel) salesn
- Proven track record in managing sales & distributionn
- Deep understanding of GT channel operationsn

nWhy Join Us?
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