Job Description
About EZ Wellness
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nAt EZ Wellness , we believe that health and wellness shouldn’t be complicated. Our mission is to make healthy living accessible, effortless, and "EZ" for everyone through high-quality products and a supportive community. We are looking for a hybrid Brand Strategist & Content Writer to establish our unique brand voice, construct our digital footprint, and drive growth from the ground up.
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nRole Overview
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nThis is a high-impact, full time role where strategic thinking meets creative execution. You will be responsible for defining how EZ Wellness shows up in the world from the macro branding plans to micro-level execution like Instagram creatives, product image conceptualization, and high-converting ad copy . If you have a passion for the wellness space and know how to tell a story that connects deeply with modern consumers, we want you on our team.
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nKey Responsibilities
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n1. Brand Strategy & Planning
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- Develop and execute a comprehensive lifestyle and wellness brand positioning framework .n




- Define the core brand identity, including target persona alignment, voice, tone, and competitive differentiators.n
- Formulate a cohesive content ecosystem mapping back to core business targets (brand awareness, lead gen, community).n

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n2. Copywriting & Content Creation
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- Write compelling, high-converting copy across platforms: Instagram captions , static scripts, reels, and product detail descriptions.n
- Craft concise, punchy hooks and body texts for paid brand advertisements (Meta/Google ads).n
- Ensure all content aligns seamlessly with the EZ Wellness tone clear, engaging, empathetic, and authoritative.n

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n3. Social Media Visual Direction & Creatives
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- Conceptualise aesthetic Instagram post layouts, carousels, and stories that stop users from scrolling.n
- Maintain a pristine, cohesive grid aesthetic reflecting premium wellness trends.n
- Stay up-to-date with viral wellness t

📌 Brand Strategist (Nashik)
🏢 Dignity Health
📍 Nashik