Job Description
Location: Sakinaka, Mumbai (On-site)
nAbout Flo
nFlo is one of India's fastest-growing D2C sleep solution brands, focused on delivering innovative products and exceptional customer experiences. We are building a high-performance team that thrives on ownership, collaboration, and continuous learning.
nWhy Join Flo?
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- Opportunity to work with a rapid-growing consumer brand.n
- Direct exposure to leadership and strategic decision-making.n
- High ownership, autonomy, and impact across business functions.n
- Collaborative and growth-oriented work environment.n

nKey Responsibilities
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- Own the end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, marketplaces, and other digital channels.n
- Manage and optimize marketing budgets across multiple campaign objectives and stages of the customer journey.n
- Collaborate with cross-functional teams to plan campaigns, set performance goals, and analyze results.n




- Build and maintain reporting dashboards using Google Analytics 4 and Looker Studio to generate actionable insights.n
- Identify growth opportunities and implement automation workflows using tools such as Zapier and platform-native solutions.n
- Conduct performance audits, conversion tracking implementation, attribution analysis, and ongoing campaign optimization.n
- Monitor industry trends, platform updates, and emerging AI-driven marketing tools to improve campaign effectiveness.n

nRequirements
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- 4+ years of hands-on experience in Performance Marketing or Digital Marketing, either agency-side or brand-side.n
- Demonstrated success managing performance campaigns across awareness, consideration, and conversion objectives.n
- Experience managing significant monthly advertising budgets and delivering measurable business outcomes.n
- Strong expertise in Google Ads (Search, Display, Shopping, Performance Max, YouTube).n
- Strong understanding of Meta Ads (Fac

📌 Performance Marketing Lead (Mumbai)
🏢 Flo Mattress
📍 Mumbai