The Sales Manager will be responsible for developing and growing the Shell Lubricants business within the assigned territory. The role involves identifying new customers, developing existing accounts, managing distributors/dealers and channel partners, promoting Shell lubricant solutions, and achieving sales and profitability targets.
The candidate will be expected to develop robust relationships with customers and provide application-based lubricant solutions across industrial, automotive, construction, infrastructure, logistics, manufacturing and other relevant industries.
Key Responsibilities1. Sales & Business Development
- Achieve monthly, quarterly and annual sales and revenue targets for Shell Lubricants.
- Develop new business opportunities and expand the existing customer base.
- Identify potential industries, companies, fleets, OEMs, contractors and key accounts.
- Generate enquiries, prepare quotations and follow up until order closure.
- Develop and implement territory-wise sales plans.
- Drive sales of key Shell products including Rimula, Tellus, Omala, Gadus, Corena,



Morlina and other applicable products.
- Promote value-added and application-specific lubricant solutions.

2. Customer Development
- Regularly visit existing and prospective customers.
- Understand customer applications, equipment, operating conditions and lubricant requirements.
- Conduct product presentations, trials and technical demonstrations.
- Coordinate lubricant trials and monitor product performance.
- Develop long-term relationships with purchase, maintenance, production and management teams.
- Convert competitor products to Shell products wherever technically and commercially feasible.

3. Industrial SalesDevelop business across sectors such as:
- Construction & infrastructure
- Ports and logistics
- Manufacturing
- Steel and engineering industries
- Power plants
- Mining and quarrying
- Cement
- Material handling equipment
- Fleet and transportation
- Marine and related indus

📌 Lubricant Sales Manager (Salem)
🏢 Brothers Marine
📍 Salem