About the Role:

Frankfinn is looking for a highly analytical, technically sharp Senior Manager / Lead of Affiliate Marketing to take complete ownership of our massive lead generation ecosystem.

Processing millions of leads annually, our call center operations rely entirely on high-intent, high-quality data. We are looking for a meticulous operator who can audit massive data sets, intercept fraudulent traffic (API scripting, coreg dumps), and strategically restructure our vendor ecosystem. Your primary mandate will be optimizing our existing affiliate structures and deploying innovative, performance-based pricing models to achieve our target CPA (Cost Per Admission) with maximum conversions.

If you have managed large-scale affiliate pipelines in EdTech, FinTech, or Aggregator spaces, know exactly how to identify technical loopholes in API injections, and are uncompromising when it comes to lead quality, this role is for you.

1. Publisher Onboarding & Growth

• Actively prospect, negotiate, and onboard current, high-quality affiliate partners, including regional education portals,



localized influencers, and job boards.

• Implement a structured "Test Budget SOP" for all new vendors, closely monitoring their disposition metrics before allowing them to scale volume.

• Manage center-level lead pacing and geo-routing, shifting traffic dynamically to support specific underperforming centers or upcoming events.

2. Pipeline Protection & Fraud Mitigation

• Act as the ultimate gatekeeper for lead quality. Proactively identify and block sophisticated lead fraud, including bot traffic, API injection scripts, and incentivized lead dumping.

• Conduct rigorous daily and weekly audits of Sub-ID and Click-ID level performance.

• Decisively pause or penalize publishers driving high "Non-Contactable" or "Invalid" CRM dispositions to protect call center bandwidth and ROI.

• Enforce strict brand safety guidelines to ensure no unauthorized brand-bidding or misleading ad copy is used

📌 Senior Manager (Gurugram)
🏢 frankfinn
📍 Gurugram