02 Oct
|
Codelogicx Technologies
|
Kolkata
02 Oct
Codelogicx Technologies
Kolkata
CodelogicX is a pioneering technology company, proudly
certified with ISO 9001:2015 and ISO/IEC 27001:2013 standards. Recognized as
the "SaaS Company of the Year," we are committed to advancing
innovation and delivering state-of-the-art solutions that redefine industry
standards.
Role
Overview
We
are looking for a Product Marketing Manager to drive the positioning,
messaging, go-to-market strategy, and adoption of our SaaS platform. The role
will act as a bridge between Product, Marketing, Sales, and Customer Success,
translating product capabilities into clear, compelling value propositions for
customers and prospects.
The
ideal candidate is a strong storyteller, strategic thinker, and hands-on
marketer who can understand a complex SaaS product, identify customer needs,
and turn insights into impactful marketing initiatives.
Roles & Responsibilities
- Develop clear
product positioning, messaging, value propositions, and go-to-market
strategies aligned with business objectives.
- Work closely
with Product, Sales, Customer Success, and Marketing teams to ensure
consistent communication across the customer journey.
- Own product and
feature launches from planning and messaging to execution, enablement, and
post-launch analysis.
- Translate
complex product capabilities into easy, customer-focused narratives,
presentations, website content, campaigns, and sales collateral.
- Conduct market
research and competitive analysis to identify market trends, customer
needs, competitive gaps, and opportunities for differentiation.
- Build and
maintain sales enablement materials, including pitch decks, product
briefs, battlecards, FAQs, demo narratives, and objection-handling
resources.
- Partner with
Sales and Customer Success teams to understand customer challenges,
objections, feedback, and product adoption barriers.
- Develop customer
personas, use cases, industry narratives, and segment-specific messaging.
- Gather and
synthesize Voice of Customer insights to influence
📌 Product Marketing Manager (Kolkata)
🏢 Codelogicx Technologies
📍 Kolkata