At FIS, our technology and our people are moving forward. We advance the way the world pays, banks and invests. We believe in building inclusive, diverse teams. Together, we innovate to help our colleagues, clients and communities succeed. If you’re ready to grow your career and make an impact in fintech, we have one question: Are you FIS?

About the Role
The Marketing Operations Analyst Lead is responsible for the design, development, execution and follow-up of FIS’ marketing campaigns. Working with Marketing teams this role will ensure best practices are established and followed for campaign creation, delivery and follow-up. This role owns the day-to-day management of all outbound and inbound marketing campaigns. Success in this role depends on the ability to develop a common set of campaign standards and best practices that support FIS’ financial and business objectives.

What You Will Be Doing
Campaign Management
- Collaborate with marketing teams to design and execute multi-channel marketing campaigns.




- Utilize Salesforce Marketing Cloud/Salesforce marketing cloud advanced to create, manage, and optimize email and digital campaigns.
- Monitor campaign performance and provide actionable insights for continuous improvement.
- Conduct quality checks on campaign assets to ensure accuracy and compliance with brand standards.
- Experience with use of flows and agents within Marketing cloud advanced
- Troubleshoot issues related to campaign execution and provide solutions.
- Standardize approach to campaign management, working in partnership with sales and product marketing to deliver effective marketing campaigns that support and grow the sales pipeline.
- For each campaign and set of campaign tactics, work in collaboration with the Marketing teams to determine the business objectives, the messaging, product, campaign stakeholders and target audience, ensuring all this information is captured in a campaign briefing request form within Workfront.
- Positive understanding

📌 Marketing Operations Analyst Lead (Pune)
🏢 FIS Capital Markets
📍 Pune