Job Description

About the Role
We are seeking an experienced and commercially minded Senior Manager, Qualitative Research & Consumer Insights to lead high-impact qualitative research engagements and deliver strategic consumer understanding that drives business growth. This role partners closely with Directors and Associate Directors to ensure excellence in research design, analysis, client advisory, and team development.
The ideal candidate brings deep expertise in qualitative methodologies, strong client management capabilities, and a passion for uncovering actionable human insights. Exposure to specialized approaches such as Ethnography, Semiotics, Cultural Analysis, Design Thinking, or Behavioral Science will be highly valued.
Key Responsibilities
Research Leadership & Insight Generation
- Lead end-to-end qualitative research projects across categories and business challenges.
- Drive issue-based analyses and convert complex consumer understanding into clear business implications.
- Deliver proactive, strategic,



and actionable recommendations through compelling storytelling and presentations.
- Ensure excellence across three key deliverables:
- Quality of data collection
- Quality of analysis and interpretation
- Quality of reporting, presentation, and client delivery
- Apply a wide range of qualitative methodologies to answer business questions and uncover deeper human truths.

Client Partnership & Consulting
- Build strong, trusted relationships with clients through deep understanding of their business objectives and challenges.
- Act as a consultative advisor, helping clients translate consumer insights into effective business decisions.
- Lead client engagements, presentations, and workshops with confidence and credibility.
- Partner with stakeholders to identify emerging needs and proactively recommend research solutions.

Business Development
- Support recent business generation through proposal development, pitch participation, and thought leadership.
- Iden

📌 Senior Manager Qualitative Research (Mumbai)
🏢 Nielseniq
📍 Mumbai