02 Oct
|
Meesho
|
Bengaluru
About the Team
- You will be part of the Growth team, responsible for driving consumer acquisition, activation, and retention at scale across one of India’s largest and most diverse e-commerce audiences.
- The team owns the full-funnel consumer growth charter — from bringing new users onto the platform, to converting and activating them, to building habits that drive long-term retention.
- Operating in a fast-paced, high-ownership environment, the team combines structured problem-solving with rapid execution and manages a large, complex media budget across performance marketing channels to unlock consumer growth at scale.
About the Role
- We are looking for a Manager – Performance Marketing to join our Growth team and take ownership of consumer acquisition, activation, and retention through performance marketing.
- This is a consumer acquisition mandate (not seller/supply-side) — you will own paid growth across Meta, Google, and emerging platforms, manage a media budget upwards of ₹500 Cr+, and lead a team of performance marketers.
- Beyond deep, hands-on channel expertise,
we're looking for someone with a strong growth mindset — who can look around corners, stay ahead of current ad-tech trends and platforms, and translate ambiguous problem statements into innovative, scalable solutions.
What You will Do
Consumer Acquisition & Channel Ownership
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Own and scale consumer acquisition, activation, and retention across performance marketing channels (Meta, Google, and emerging/new-age platforms) at scale
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Manage a media budget of ₹500 Cr+, driving efficient allocation across channels to maximize incremental consumer growth
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Drive high-quality user acquisition with a sharp focus on downstream activation, engagement, and retention
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Optimize campaigns for cost-efficient acquisition (CAC) while protecting user quality and long-term value (LTV)
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Continuously evaluate and pilot new and emerging ad platforms, formats, and technologies to unlock incremental growth ahead
📌 Manager - Performance Marketing (Bengaluru)
🏢 Meesho
📍 Bengaluru