ABOUT CHANGING LIVES PRODUCTIONS:

Changing Lives Productions is the in-house video production company of Dhar Mann Studios, the #1 creator of scripted positive content online. With over 163 million followers and 45+ billion views across YouTube, Facebook, Instagram, and TikTok, our videos receive more than 1 billion views each month.

We produce several hours of original content weekly with messages of compassion, kindness, and altruism that resonate with viewers of all ages. Our stories tackle real-life challenges and deliver powerful life lessons that resonate with global audiences.

Founded by Dhar Mann, named the "Moral Philosopher of YouTube" by The New York Times, a Time Top 100 Creator, and ranked #2 on Forbes' 2025 Top Creators list - our founding principle is easy but ambitious: We're not just telling stories. We're changing lives.

BIG PICTURE:

Why This Role Matters:

The Head of Testing will be responsible for turning completed short-form edits into fully optimized, publish-ready videos. Once post-production delivers a short,



this team will develop and test four to five versions across Instagram Trial Reels and Facebook A/B tests, using performance data to identify the strongest opening hook, pacing, ending, and overall edit. This role owns the testing process from the first hypothesis through final recommendation, ensuring the version we publish has the highest probability of success.

HOW YOU'LL SPEND YOUR TIME:

Own each short after post-production and carry it through testing, iteration, and final optimization before public release.

Create four to five strategically different versions of each short, including alternate hooks, openings, pacing, story structure, calls to action, and endings.

Manage testing assistant to set up Instagram Trial Reels and Facebook A/B tests, then run follow-up tests when the first results reveal additional opportunities.

Review hook rate, retention charts, drop-off points, completion rate, engagement, and other platf

📌 Head of Shorts Testing (Mumbai)
🏢 Changing Lives Productions
📍 Mumbai