02 Oct
|
Jobgether
|
India
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a User Acquisition Specialist based in India.
This role offers the prospect to manage and scale paid acquisition campaigns across leading digital advertising platforms. You will take ownership of campaign execution, testing, optimization, and performance analysis across multiple client accounts. Working primarily across Meta, TikTok, and Google, you will use data and creative insights to improve acquisition efficiency and scale media investment. You will collaborate closely with creative strategists and growth marketing managers to translate performance signals into actionable growth strategies. The role combines hands-on media buying with analytical problem-solving and direct client communication. You will also leverage proprietary technology and modern performance marketing practices to identify opportunities and drive measurable client outcomes.
Accountabilities
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Own end-to-end paid media management across Meta, TikTok, Google,
and other relevant advertising platforms, including campaign setup, targeting, bidding, budgets, creative rotation, and optimization.
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Manage and optimize campaigns across multiple client accounts while maintaining a strong focus on performance, efficiency, and scalable growth.
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Monitor key acquisition and business metrics, including CPI, CAC, ROAS, payback period, retention, and other relevant performance indicators.
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Analyze campaign performance and quickly diagnose changes caused by creative fatigue, audience shifts, funnel changes, attribution challenges, or other market and campaign factors.
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Develop and execute structured testing strategies across audiences, creatives, bidding approaches, budgets, and campaign structures.
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Proactively identify opportunities to improve media efficiency, campaign performance, and the scalability of client acquisition programs.
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Maintain strong account hygien
📌 User acquistion specialist (India)
🏢 Jobgether
📍 India