We are looking for a seasoned Campaign Operations qualified to lead the planning, execution, orchestration and optimization of integrated marketing campaigns across the organization. The role will be responsible for ensuring campaigns are built accurately, launched on time, optimized continuously and executed at scale, while establishing repeatable processes, strong governance and automation across Marketing Operations. The role will also act as a Team Lead / functional coordinator across broader Marketing Technology & Insights capabilities, to improve overall Marketing productivity and execution.
We are looking for someone who can help build, execute and mature the organization's campaign operating model, leverage automation and AI to improve productivity, and continuously improve campaign effectiveness.
Responsibilities
1. Email Marketing & Campaign Execution
• Build and manage programs and campaign assets in Marketo, including emails, landing/registration pages, forms, smart campaigns, lists, and nurture programs using approved templates and segmentation
• Own the campaign build queue end-to-end, from intake and sizing through launch and post-launch verification, in line with defined SLAs
• Manage campaign calendars, workback plans, dependencies and cross-functional handoffs
• Conduct rigorous pre-launch QA covering links, tokens, rendering, tracking, forms, system synchronization, suppression logic and post-launch workflows
• Deliver scalable, personalized, and compliant email programs that drive engagement and support customer lifecycle marketing
• Perform pre- and post-send deliverability checks and monitor delivery, bounce, complaint, unsubscribe, and engagement anomalies
• Configure/validate standard Marketo campaign and nurture reports and provide campaign owners with operational performance results
2. Campaign Delivery, Process & Optimization
• Manage campaign projects in Asana, including workback plans, dependencies, statuses, tasks, and cross-functi
📌 Manager, Email Marketing (Pune)
🏢 Icertis
📍 Pune