Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy advantages, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities

• Contribute to go-to-market planning and product launch activities for assigned solutions, campaigns, or portfolio initiatives
• Help partner with marketing leaders, product management, and sales teams to help align on commercialization plans, launch priorities, and execution timelines
• Contribute to the development of target audience definitions, buyer personas, market opportunity inputs, and competitive positioning
• Help develop and refine product messaging, value propositions,



and customer-facing narratives
• Support cross-functional launch readiness by helping coordinate inputs, track deliverables, and ensure materials are completed on time
• Product Messaging and Positioning
• Assist in developing differentiated product messaging, value propositions, and positioning frameworks that communicate customer advantages and business impact
• Translate complex healthcare, technology, clinical, operational, and financial capabilities into clear, customer-centric language
• Help ensure messaging is consistent across sales presentations, marketing campaigns, web content, events, and customer communications
• Gather stakeholder feedback and incorporate edits into messaging frameworks, sales materials, and campaign assets

• Content Strategy and Content Development
• Create, edit, update and oversee development of:
• Sales presentations and executive briefings
• Product da

📌 Manager - Product Marketing (Gurugram)
🏢 Optum India
📍 Gurugram