Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy advantages, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities

• Manage consumer / provider (member, patient, perscriber, provider and prescription-holder) engagement and experience marketing programs that support onboarding, activation, education, benefit awareness, digital adoption, service navigation, retention influence, NPS, and value realization
• Translate operational, experience, business, and audience priorities into actionable onboarding strategies, engagement plans, lifecycle communications, channel recommendations, content needs,



timelines, and measurable outcomes
• Develop and execute communication programs that help secured populations understand what to do, where to go, how to access support, how to use available services, and how to realize value from Optum
• Manage steady-state engagement programs that educate existing audiences, deepen relationship value, increase benefit understanding, reduce service friction where aligned to goals, and support continued use of pharmacy and PBM services
• Coordinate integrated communications across print, digital, email, mobile, web, direct mail, contact center, pharmacy, lifecycle, and other relevant consumer / provider engagement channels
• Partner with operations, enterprise experience, digital, product portfolio, content, creative, analytics, marketing operations, legal, privacy, compliance, channel teams, and business relationship owners to align priorities, dependencies

📌 Member Engagement and Experience Senior Marketing Manager (Gurugram)
🏢 Optum India
📍 Gurugram