Job Summary:
We are seeking a energetic Performance Marketing Executive in our marketing team for luxury real estate campaigns. This role is pivotal in driving customer acquisition, retention, and revenue growth through data-driven performance marketing campaigns. The ideal candidate will be a strategic thinker with hands-on experience in SEO, content marketing, paid media, CRM (Salesforce), and marketing automation tools.
Key Responsibilities:
1. Performance Media Strategy & Execution:
• Develop and execute a high-impact performance marketing strategy for luxury real estate, focusing on Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic advertising.
• Optimize campaigns for ROI, CAC, and LTV while managing budgets effectively.

2. Campaign Management & Optimization:
• Plan, launch, and optimize multi-channel digital campaigns to drive lead generation and conversions.
• Leverage A/B testing, audience segmentation, and retargeting to maximize performance.

3. Analytics & Data-Driven Decision Making:
• Monitor KPIs using Google Analytics, Looker Studio,



CRM dashboards & Other Analytical Tools.
• Provide actionable insights to refine marketing strategies and improve campaign performance.

4. SEO & Content Marketing:
• Oversee SEO strategy to enhance organic visibility and lead quality.
• Collaborate with the content team to ensure high-converting ad creative, landing pages, and blog content.

5. CRM & Marketing Automation:
• Utilize Salesforce to track leads, automate workflows, and improve customer journeys.
• Implement Whatsapp/Email/SMS marketing automation for nurturing high-net-worth leads.

6. Collaboration & Co-ordination:
• Work closely with creative, sales, and external agencies.
• Stay ahead of luxury real estate trends, competitor strategies, and emerging digital tools.

Requirements:
✅ Must-Have Skills & Experience:
• 2-4 years in performance marketing, preferably in luxury real estate, luxury brands or performance marketing agencies.
• Experti

📌 Performance Marketing (Kolkata)
🏢 NK Realtors
📍 Kolkata